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Diploma in Business Management

DIGITAL UBIUITOUS MARKETING

Level 7

36 weeks

120 Credits

Auckland

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This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. In addition to advanced business management knowledge and skills, graduates with a specialisation in digital ubiquitous marketing practices aimed to reach new customers, build customer loyalty, retain customers and improve overall profitability.

Entry Requirement : 

Applicants must provide evidence of: 

  • A level 6 or higher qualification in Business (or equivalent) or 2

  • A degree in other disciplines related to selected specialisation and International students for whom English is not their first language must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or PTE (Academic) score of 50 or higher or equivalent evidence of English language proficiency in accordance with NZQA regulations.

Papers Included

Students will be required to study the following eight papers in two semester - 

  1. Strategic Management

  2. Strategic Contemporary Marketing

  3. People and Organisation

  4. Financial management

  5. Technology Based Branding

  6. Electronic Business in Digital Age

  7. Interactive Ubiquitous Marketing

  8. Social Media Marketing

Career Opportunities

Graduates may work as: Digital Marketer, Digital Campaign Manager, Social Media Marketing Strategist, Digital Marketing Co-ordinator, Mobile Marketing Planner, Online Media Marketing Manager, Web Marketing Specialist, Data and Web Traffic Analyst, Product Development Officer. 

Qualification Gained:
Diploma in Business Management (specialisation in Digital Ubiquitous Marketing) Level 7

FEE PROTECTION

Section 236A of the Education Act 1989 requires student fees (over $500 in total) to be placed in an approved trust account to provide security for the repayment of prepaid fees in the event programmes are terminated early.  Accordingly, student fees paid in advance are held in the AEI Public Trust account. Fees are drawn down after commencement in stages as the course is completed.
In the event a programme is terminated and alternative tuition services are not provided, the student is entitled to a refund of prepaid student fees pro rata for the balance of the course based upon the number of full weeks required to complete the programme. This arrangement has been accepted by the New Zealand Qualifications Authority as meeting the requirements of the Education and Training Act 2020 and the Student Fee Protection Rules 2025

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