Diploma in Business Management
DIGITAL UBIUITOUS MARKETING
Level 7
36 weeks
120 Credits
Auckland
This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. In addition to advanced business management knowledge and skills, graduates with a specialisation in digital ubiquitous marketing practices aimed to reach new customers, build customer loyalty, retain customers and improve overall profitability.
Entry Requirement :
Applicants must provide evidence of:
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A level 6 or higher qualification in Business (or equivalent) or 2
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A degree in other disciplines related to selected specialisation and International students for whom English is not their first language must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or PTE (Academic) score of 50 or higher or equivalent evidence of English language proficiency in accordance with NZQA regulations.
Papers Included
Students will be required to study the following eight papers in two semester -
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Strategic Management
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Strategic Contemporary Marketing
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People and Organisation
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Financial management
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Technology Based Branding
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Electronic Business in Digital Age
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Interactive Ubiquitous Marketing
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Social Media Marketing
Career Opportunities
Graduates may work as: Digital Marketer, Digital Campaign Manager, Social Media Marketing Strategist, Digital Marketing Co-ordinator, Mobile Marketing Planner, Online Media Marketing Manager, Web Marketing Specialist, Data and Web Traffic Analyst, Product Development Officer.
