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Diploma in Business Management

BRAND MANAGEMENT

Level 7

38-42 weeks (36 Academic + 2 break weeks + 4 weeks summer break depending on intake start date)
Classes are held 2 days per week in person and 2 days per week online.

120 Credits

Auckland City

Next Intake: 20/10/2025

$ 18,665

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This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. In addition to advanced business management knowledge and skills, graduates with a specialisation in Brand Management will be able to design effective marketing programmes to build, measure and manage brand equity.

Entry Requirement : 

Applicants must provide evidence of: 

  • A Level 6 or higher qualification in Business (or equivalent) OR

  • A degree in any other discipline OR

  • A minimum of four years relevant industry experience in a Business related field, requiring knowledge equivalent to at least a Level 6 Business qualification. AND

  • International students for whom English is not their first language, must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or equivalent evidence of English Language proficiency in accordance with NZQA regulations.

Papers Included

Students will be required to study the following eight papers in two semester - 

  1. Strategic Management

  2. Strategic Contemporary Marketing

  3. People and Organisation

  4. Financial management

  5. Strategic Brand Management

  6. Technology Based Branding

  7. Operational Sales and Brand Evaluation

  8. Information Management and Research.

Career Opportunities

Graduates may work as: Brand Manager, Associate Brand Manager, Marketing Manager, Assistant Brand Manager, Marketing Specialist, Social Media Marketing Manager, Event Co-Ordinator, Product Development Officer.

Qualification Gained:
Diploma in Business Management (specialisation in Brand Management) Level 7

FEE PROTECTION

Section 236A of the Education Act 1989 requires student fees (over $500 in total) to be placed in an approved trust account to provide security for the repayment of prepaid fees in the event programmes are terminated early.  Accordingly, student fees paid in advance are held in the AEI Public Trust account. Fees are drawn down after commencement in stages as the course is completed.
In the event a programme is terminated and alternative tuition services are not provided, the student is entitled to a refund of prepaid student fees pro rata for the balance of the course based upon the number of full weeks required to complete the programme. This arrangement has been accepted by the New Zealand Qualifications Authority as meeting the requirements of the Education and Training Act 2020 and the Student Fee Protection Rules 2025

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